Heinz Co.'s Tomato Ketchup and Unilever PLC's Persil washing detergent brand are among more than 50 major brands taking part in Great Britain first consumer trial of a revolutionary mobile phone-based coupon scheme. Light, which launches this week, will reach more than 50,000 customers in ...
1 “流动的消费者” “流动的消费者”的成长伴随着移动设备的激增,无处不在的网络,以及快速发展的数字技术和购物活动的深度融合。 在内卷的市场环境中,他们普遍对产品性能和优质服务抱有极大期待,但同时他们的“期待”也具有“流动”性。一方面专注的时间愈来愈少,消费旅程中接触点的过渡常常中断,品牌难以把握关键...
With over 20 years of experience, we specialize in working with both challenger brands and market leaders within the fast-moving consumer goods sector in the Nordics. Contact us 01. Strong insights as a backbone to consumer centric design We believe the key to creating success stories in FMCG...
Our achievement comes from building inspiring brands with enterprises We help enterprises achieve user-centric organisational change and develop integrated brand growth strategies. Category Mead Johnson The marketing strategy of Enfinitas’s new product helps in creating a benchmark for premium milk ...
The 17 billionaire brands in the global FMCG brands ranking revealed by the Brand Footprint report.Table 1. Source: Brand Footprint Report Josep Montserrat, CEO Worldpanel division, explained: “A lot has been said about the FMCG market being more challenging in recent times, and despite all ...
HONG KONG, Nov. 17, 2020 /PRNewswire/ -- FMCG Brands Capitalize On Innovation Trends To Drive Business Growth In The New Normal
More than 3500 FMCG brands chooseGfKto get a 360° view of their shoppers - who the target segments are, what they are buying and the reason behind it - to optimize marketing ROI and grow market share. And now that we've merged with NIQ, those insights become even more powerful, with...
42,800 brands worldwide Supplementary notes The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across ca...
The company is popular for its coffee brand, Nescafé, alongside milk brands Nido and Bear Brand. Coming in second was Universal Robina Corporation, known for its snack brand Jack n’ Jill. At sixth place is Monde Nissin Corporation, which produced the popular instant noodle brand, Lucky Me!
We build brands we can all believe in. Brands with a genuine story to tell. Brands that help your consumers live a healthier lifestyle and brands that work hard to make the world better and brighter for everyone. Strategy Focus. Define where you play and how you win. ...